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Difference Between SEO and PPC?

Difference Between SEO and PPC?
Difference Between SEO and PPC

What is the difference between SEO and PPC? These are two different strategies in order to increase the ranking of a website and bring more organic traffic to the website.

If I talk about Search Engine Optimization (SEO), then it follows an unpaid strategy to bring more traffic to a website but Pay-Per-Click (PPC) is a paid process to improve our site’s ranking and get more traffic on SERPs.

SEO is a very famous strategy which is used by most of the companies and people. If someone does not have money then he can bring organic traffic on his website without spending any money through search engine optimization.

But you need to have money to do PPC because in this process we have to create ads campaigns on search engines, and with the help of ads users can easily visit our website.

PPC gives immediate results. You can grow quickly with PPC and your website will also get a good rank on Google. If you don’t have money then you can’t do pay-per-click (PPC).

What is SEO?

Search Engine Optimization (SEO) is a process or technique to get more organic traffic on a website. Basically, we use SEO to improve our site ranking on Search Engine Results Pages (SERPs).

Good quality-content, adding alt text, using keywords and creating backlinks are some techniques which are associated with search engine optimization.

What is PPC?

Full form of PPC is Pay-Per-Click. It is a type of process in which we have to create ads and those ads shown on search engines by which users can easily reach on our website.

Advertisers (who are spending money on ads) run ad campaigns and users click on those ads to reach our website. That's why it is called pay-per-click, which means we pay for clicks.

It is a simple method to buy traffic for a website. Each time when a user clicks on our ads, we have to pay. We have to pay for each click.

Types of Pay-Per-Click

You must have seen many such websites who charge for clicks, And if you are also running an advertising campaign by paying money, then you will also be considered as an advertiser.

There are many different types of pay-per-click marketing strategies, which are given below.

Search Ads

Search ads is a method in which a search engine shows advertisements with its search result pages, and when the user searches a keyword on the search engine, along with other results, our ads are also shown, so that the user can reach our website through those ads.

By this type of ads campaign we can grow our website quickly. This method is very common which is used by many people to make their website rank fast.

When you run an ad campaign, you can also target some specific keywords in it, which will bring more traffic to your site. You can choose a landing web page for your site to run an advertisement campaign for getting traffic.

Social Advertising

There are many such social media platforms that run ads campaigns for advertisers, which helps a lot in growing your website or your business.

Facebook, Instagram, Pinterest, Twitter etc are some of the social media platforms that contain billions of users and have a very high click through rate which can be a great thing for your website.

You can also set these ad campaigns to a specific keyword, specific interest, according to age range so that you can reach your product or service to the right people.

Shopping Ads

If you want to sell your product or want to increase the awareness of your business, then shopping ads can be very beneficial for you. Shopping ads are usually shown to those people who are interested in buying the product.

For example, suppose you have to buy a chair for your computer and you check the price of the computer chair on google, then immediately after that you will see some shopping ads related to the computer chair.

And all this is possible by Artificial Intelligence (AI). Artificial intelligence finds out who is searching for what, After that it shows your ads only to those people who are searching for these products.

You can also set your ads campaign according to the interest of your audience so that the right people will be able to reach far sooner.

Display Ads

Display ads are visible in the form of images and some text on which the link has been placed by the advertiser, if you click on those ads, they will take you to the landing page given by the advertiser.

Usually this type of ads do not give high click through rate but it can prove to be a very good marketing strategy for your business and product awareness.

You can use a very popular publisher i.e. Google Adsense to run display ads which will be direct links to your website and whenever a user clicks on that display ad he reaches your website without any problem.


We hope you liked all this information and got to know exactly what is the difference between SEO and PPC. Apart from this you should also know the difference between SEO and SEM.

But let me tell you again in simple language that what is the difference between these two, SEO is an unpaid process to increase the website's ranking and traffic but when we talk about PPC then in this, we run advertising campaigns so that more and more people can come to our website by advertisement.

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